Digital Strategy

Course Code: GLC-0002

SCHEDULES

SCHEDULE A - October 15, 2022, Saturday, 10am-4pm

ABOUT THIS COURSE

Digital Strategy should be firm yet adaptive. Through this course, brand builders will learn smart ways on how to keep up with the speed of the online world but still enable a great brand on point.

OBJECTIVES

To maximize the potentials of the digital platform through proper strategy planning.

COURSE OUTLINE

Brand perception versus reputation
Competitors review
Profiling your customers
Choosing the right (or better) platform
Enhancing your communication plan
Social listening and engagement
Adaptability

RECOMMENDED FOR

Startup founders and marketing professionals.

MEET THE INSTRUCTOR

Lalissa Singson

Founder of Group L Consultants

PROFILE SUMMARY

Lalissa Singson is an entrepreneur and the Founder of Group L Consultants, a firm that specializes in marketing strategy consulting, execution, and training. She has a diverse experience in working with different companies and C-level executives in strengthening their marketing initiatives.