CDM’s Exclusive Corporate Program provides a Full Program (8-hour or full-day) or a Pocket Session (4-hour or half-day).
FULL PROGRAM (FULL-DAY, 8 HOURS)
MarTech Explained
- I. MarTech Explained
- MarTech in the World of Marketing
- Influence of MarTech in Digital Customer Experience (DCx)
- MarTech in the World of Marketing
- MarTech Defined
- MarTech Landscape
- II. MarTech Trends
- Pre-Pandemic vs. During Pandemic
- Emerging MarTech Industry Trends
- III. MarTech Tools
- Advertising
- Analytics
- Content Management
- CRM
- Social Media
- Collaboration
- IV. Reimagine Marketing with Tech
- Customer Single View
- Journey Automation & Mapping
- Experiential Marketing
- V. Evaluating Vendors: How to Buy MarTech
- VI. MarTech Maturity Assessment
- VII. Creating a MarTech Roadmap (IMAGINE Framework)
- Maturity Levels
- Problem-Solution-Strategy-Tech (Creating the ideal MarTech Stack)
- Setting MarTech Metrics
MarTech Blueprint
MarTech Blueprint
POCKET SESSION (HALF-DAY, 4 HOURS)
- I. MarTech Explained
- MarTech in the World of Marketing
- Influence of MarTech in Digital Customer Experience (DCx)
- MarTech in the World of Marketing
- MarTech Defined
- MarTech Landscape
- II. MarTech Trends
- Pre-Pandemic vs. During Pandemic
- Emerging MarTech Industry Trends
- III. MarTech Tools
- Advertising
- Analytics
- Content Management
- CRM
- Social Media
- Collaboration
- IV. Reimagine Marketing with Tech
- Customer Single View
- Journey Automation & Mapping
- Experiential Marketing
- V. Evaluating Vendors: How to Buy MarTech
MarTech Explained
MarTech Blueprint