- I. Mindset
- Data Visualization vs. Data Storytelling
- II. Data Visualization
- Why Visuals Matter
- Data Visualization Principles
- How to Select the Right Visualization
- Recommended Tools
- III. Data Storytelling: Insight to Action
- Building the Narrative: The 4P’s (Problem, Priorities,Perception, Personalities)
- Know Your Data
- Understanding the Audience
- Storytelling Elements
ABOUT THIS COURSE
A 4-hour, expert-led, and live online class where you will discover how to present the data you analyzed and how to tell them in a cohesive way to get consensus or buy-in from your audience or stakeholders.
You know how to collect those data, how to analyze it, and you already found the insight or answer you are looking for. The next step is to visualize and storify your findings so other people can glean something from your findings easily.
BENEFITS
- Learn how to evaluate the different data visualization techniques and how to select the appropriate data visualization for your reports.
- Understand how to effectively tell data stories.
OBJECTIVES OF THIS PROGRAM
By the end of the program, participants will be able to contrast data visualization and data storytelling, in addition to explaining the principles behind persuading audiences through data storytelling.
RECOMMENDED FOR
By the end of the program, participants will be able to contrast data visualization and data storytelling, in addition to explaining the principles behind persuading audiences through data storytelling.
SYLLABUS & INCLUSIONS
CLASS DESIGN & FORMAT
Get Immersed Online
Unlike your regular recorded webinar and online class, the Online Masterclass on Data Visualization and Storytelling
is an
expert-led, live online class using a learning platform that
connects our Students with our Subject Matter Experts (SMEs).
Wherever you are, get involved and connected with your SMEs and other learners,
go through the lectures, ask questions, and interact on class activities.
CDM Facilitators will also be there to make sure everyone is engaged,
moderate the class, and support you on Q&A and other challenges.
Collaborative Learning
We have designed the program into bite-sized lectures with
in-between individual and group breakout sessions. In your
breakout sessions, you will be tasked to interact, share and
solve real digital marketing problems so you can sharpen your
digital marketing and strategic skills. Learn with your teams
through virtual meeting rooms, work-through activities, and earn
points! A good mix of learning tools and apps will be used
including: GoToWebinar, Zoom, Kahoot, Mentimeter, Google
Hangouts, and Google Slides, to name a few.
Never stop
learning
Get more content in between sessions through our Student
Learning Portal. These will help you learn in your own time and
will forever be accessible.
1. Student Learning
Portal
Once enrolled, log in to your Student Learning Portal account.
Gain lifetime access to your supplementary learning materials,
which include program presentations, readings, videos, case
studies, etc.
2. Expert-led, Live Online
Class
Wherever you are, tune-in to your scheduled live online lecture
and discussion with SMEs. Through an online learning platform,
be involved in real-time lectures, engage with peer students,
and ask questions.
3. Interactive Breakout
Sessions
In-between the live lectures, you will work
on interactive breakout sessions for a collaborative and
enhanced social learning experience with your fellow learners!
This is aided by virtual meeting rooms & workspaces.
4. Facilitated Online
Learning
Throughout your online learning journey, there will be CDM
Facilitators present to guide and assist you in your learning.
They are available to make sure that all students are engaged,
moderated, and supported for the best student experience.
5. Official Digital CDM
Certification
At the end of your online classes, you will receive a
Certificate of Participation.
SUBJECT MATTER EXPERTS
Our programs are conducted by Subject Matter Experts (SMEs) who are industry experts and thought leaders in their respective fields. CDM boasts a 200+ SME network as partners who provide ongoing feedback on our program design.
SCHEDULES (DATE & TIME)
2022 DATES
- SCHEDULE A: September 17, 2022, 8:00AM-12:00NN