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Masterclass - Data Analytics and Insighting

Course Code: CDM-0018


  •   Access to course content
  •   No access to labs
  •   Certificate not included


  •   Access to course content
  •   Access to all course labs
  •   Blockchain Enabled Certificate and Badges


A 4-hour, expert-led, and live online training where you will learn how to make sense of the data you gathered. You will understand how to clean your data to make analysis easier, how to extract information from data, and how to connect data you have analyzed to solve a problem or improve the business, among many other use cases.

Collecting data is one thing, but extracting useful information out of it, through thorough data cleaning and the correct and effective use of different analysis techniques, is another.


  • Learn how to use data to answer critical business questions: What happened? Why did it happen? What will happen? And how can we make it happen?
  • Discover how to recognize inconsistencies and errors in data
  • Understand how to perform cleaning measures to improve data accuracy
  • Glean how to use various analytics methods to interpret data.


By the end of the program, participants will be able to classify the level of analytics and apply the different statistical modeling techniques to arrive at the insights you need.


Data professionals or those who are looking at a career in data analytics. Individuals looking to learn more about consolidating, cleaning, analyzing, and refining business data.


  • I. Levels of Analytics
    • Descriptive
    • Prescriptive
    • Predictive
  • II. Data Wrangling
    • Data Explosion
    • Types of “Dirty” Data
  • III. 5 Types of Fixes
    • Parsing: Structured to Unstructured
    • Correcting: Manual Validation of Information
    • Standardizing: Presets
    • Matching: Deduplications
    • Consolidating: Pattern-Finding
  • IV. Statistical Modeling (Introduction)
    • Techniques in Statistical Modeling
    • Types of Statistical Modeling
  • V. Data Insights
    • How to Extract Insights from Data


Get Immersed Online
Unlike your regular recorded webinar and online class, the Online Masterclass on Data Analytics and Insighting  is an expert-led, live online class using a learning platform that connects our Students with our Subject Matter Experts (SMEs). Wherever you are, get involved and connected with your SMEs and other learners, go through the lectures, ask questions, and interact on class activities. CDM Facilitators will also be there to make sure everyone is engaged, moderate the class, and support you on Q&A and other challenges.

Collaborative Learning
We have designed the program into bite-sized lectures with in-between individual and group breakout sessions. In your breakout sessions, you will be tasked to interact, share and solve real digital marketing problems so you can sharpen your digital marketing and strategic skills. Learn with your teams through virtual meeting rooms, work-through activities, and earn points! A good mix of learning tools and apps will be used including: GoToWebinar, Zoom, Kahoot, Mentimeter, Google Hangouts, and Google Slides, to name a few.

Never stop learning
Get more content in between sessions through our Student Learning Portal. These will help you learn in your own time and will forever be accessible.

1. Student Learning Portal
Once enrolled, log in to your Student Learning Portal account. Gain lifetime access to your supplementary learning materials, which include program presentations, readings, videos, case studies, etc.

2. Expert-led, Live Online Class
Wherever you are, tune-in to your scheduled live online lecture and discussion with SMEs. Through an online learning platform, be involved in real-time lectures, engage with peer students, and ask questions.

3. Interactive Breakout Sessions
In-between the live lectures, you will work on interactive breakout sessions for a collaborative and enhanced social learning experience with your fellow learners! This is aided by virtual meeting rooms & workspaces.

4. Facilitated Online Learning
Throughout your online learning journey, there will be CDM Facilitators present to guide and assist you in your learning. They are available to make sure that all students are engaged, moderated, and supported for the best student experience.

5. Official Digital CDM Certification
At the end of your online classes, you will receive a Certificate of Participation.


Our programs are conducted by Subject Matter Experts (SMEs) who are industry experts and thought leaders in their respective fields. CDM boasts a 200+ SME network as partners who provide ongoing feedback on our program design.


2022 DATES

  • SCHEDULE A: September 3, 2022, 8:00AM-12:00NN

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