Masterclass - Developing a Data-Driven Mindset

Course Code: CDM-0017

ABOUT THIS COURSE

This 4-hour, expert-led, and live online training is a good start to developing your data analytics skills. Tackling big data from a strategic perspective, you will discover the data that matters the most for your organization and identify data gaps. You will also learn best practice frameworks and design thinking techniques to improve the process and operations of your team to a more data-driven one.

Having a data-driven mindset will encourage data collection and sharing within the organization, unlock operational efficiency, make you understand your customers better, and enable product leadership across the company.

OBJECTIVES OF THIS PROGRAM

By the end of the program, students will be able to identify the gaps or priorities to move their organization towards a data-driven one.

RECOMMENDED FOR

Cross-functional teams or anyone in the organization who has a stake in the analysis of product, marketing, sales, finance, and the business strategy. We encourage HR managers, L&D heads, upskilling champions, and department managers to invite your organization to attend this online masterclass at the same time to get the most out of it.

SYLLABUS

I. Why Data Competency Matters
- Introduction to MarTech
- Mindsetting
- Data Lifecycle
- Fundamentals of Data
- II. A Checklist on Data Measurement Maturity Assessment
  Use a self-assessment checklist to ascertain the level of data maturity as an organization and as a practitioner.
  - Organization-Level
  - Practitioner-Level
- III. Data Projects for Innovation
  With design thinking techniques, you can improve business processes, customer relationship, and product competitiveness.
  - Start with Understanding the Problem
  - Big Picture Thinking
  - Systematic Inventory
  - Lead vs. Lag Information
- IV. Measuring Success
  A look at data points to improve operations, customer relationships, and market competitiveness./i>
  - Operational Excellence
  - Customer Intimacy
  - Product Leadership

CLASS DESIGN & FORMAT

Get involved online
Unlike your regular recorded webinar and online class, the Online Masterclass on Developing a Data-Driven Mindset is an expert-led, live online class using a learning platform that connects our Students with our Subject Matter Experts (SMEs). Wherever you are, get involved and connected with your SMEs and other learners, go through the lectures, ask questions, and interact on class activities. CDM Facilitators will also be there to make sure everyone is engaged, moderate the class, and support you on Q&A and other challenges.

Share new learnings with team
We have designed the program into bite-sized lectures with in-between individual and group breakout sessions. In your breakout sessions, you will be tasked to interact, share and solve real digital marketing problems so you can sharpen your digital marketing and strategic skills. Learn with your teams through virtual meeting rooms, work-through activities, and earn points! A good mix of learning tools and apps will be used including: GoToWebinar, Zoom, Kahoot, Mentimeter, Google Hangouts, and Google Slides, to name a few.

Never stop learning
Get more content in between sessions through our Student Learning Portal. These will help you learn in your own time and will forever be accessible.

1. Student Learning Portal
Once enrolled, log in to your Student Learning Portal account. Gain lifetime access to your supplementary learning materials, which include program presentations, readings, videos, case studies, etc.

2. Expert-led, Live Online Class
Wherever you are, tune-in to your scheduled live online lecture and discussion with SMEs. Through an online learning platform, be involved in real-time lectures, engage with peer students, and ask questions.

3. Interactive Breakout Sessions
In-between the live lectures, you will work on interactive breakout sessions for a collaborative and enhanced social learning experience with your fellow learners! This is aided by virtual meeting rooms & workspaces.

4. Facilitated Online Learning
Throughout your online learning journey, there will be CDM Facilitators present to guide and assist you in your learning. They are available to make sure that all students are engaged, moderated, and supported for the best student experience.

5. Official Digital CDM Certification
At the end of your online classes, you will receive a Certificate of Participation.

SUBJECT MATTER EXPERTS

Our programs are conducted by Subject Matter Experts (SMEs) who are industry experts and thought leaders. CDM boasts a 200+ SMEs network of partners who provide ongoing feedback on program design and syllabus, the latest best practices, case studies and digital trends.

SCHEDULES (DATE & TIME)

2022 DATES

BATCH 2: STAY TUNED FOR 2023 DATES