- Crawl-Index-Rank: How Search Works
- Search Engine Loop: Crawl-Index-Rank
- Crawling: Spiders, Links, Robots.txt
- Indexing: Indexing Frequency
- Ranking: LDA and LSI Algorithms
- Technical Hygiene Factors
- URL
- Sitemaps
- Website Loading Speed
- Mobile Optimization
- Using Google Webmaster Tools
- Content-Based Ranking Factors
- Keyword Research: Keyword Purpose Matching, Semantic Relevance, Long-Tail Framework
- Creative Best Practices: SEO Writing, Content Planning
ABOUT THIS COURSE
A 1-day expert-led, live online crash course on Search Engine Optimization (SEO). In this online class, you will learn about what is SEO, how it works, tools, and techniques on how to optimize your website for SEO. We will discuss the content and website strategy including the technical know-how on SEO to ensure content visibility and discoverability on Google search.
OBJECTIVES OF THIS PROGRAM
By the end of this 1-day online course, participants will have technical knowledge of search engine fundamentals, factors for higher ranking SERP, on-page and off-page optimization techniques, and metrics that will allow them to create a comprehensive and systematic SEO action plan.
RECOMMENDED FOR
Anyone interested in content strategy, online PR, publishing, and website management for digital marketers and entrepreneurs.
COMPLETE YOUR LEARNING
Start or accelerate your career in digital marketing! This program is part of the CDM Content Marketer Track.
SYLLABUS
- On-Page Optimization Techniques
- Header Tags
- Internal Linking
- Metatagging and Metadescriptions
- Managing Non-Text Content Formats
- Agile Publishing for SEO
- Off-Page Optimization Techniques
- Backlinking
- Content Syndication
- Engagement Signals on Social Media
- SEO Measurement
- SEO Metrics
- SEO Auditing Tools
HANDS-ON ACTIVITIES
- Technical Audit
- Keyword List
- Content Planning
- On-Page Action Plan
- Off-Page Action Plan
PROGRAM DESIGN & FORMAT
Get involved
online
Unlike your regular recorded webinar and online class, the Online Search Engine
Optimization (SEO) Program is an
expert-led, live online class using a learning platform that
connects our Students with our Subject Matter Experts (SMEs).
Wherever you are, get involved and connected with your SMEs and
other learners, go through the lectures, ask questions, and
interact on class activities. CDM Facilitators will also be
there to make sure everyone is engaged, moderate the class, and
support you on Q&A and other challenges.
Share new learnings with
team
We have designed the program into bite-sized lectures with
in-between individual and group breakout sessions. In your
breakout sessions, you will be tasked to interact, share and
solve real digital marketing problems so you can sharpen your
digital marketing and strategic skills. Learn with your teams
through virtual meeting rooms, work-through activities, and earn
points! A good mix of learning tools and apps will be used
including: GoToWebinar, Zoom, Kahoot, Mentimeter, Google
Hangouts, and Google Slides, to name a few.
Never stop
learning
Get more content in between sessions through our Student
Learning Portal. These will help you learn in your own time and
will forever be accessible.
1. Student Learning
Portal
Once enrolled, log in to your Student Learning Portal account.
Gain lifetime access to your supplementary learning materials,
which includes program presentations, readings, videos, case
studies, etc.
2. Expert-led, Live Online
Class
Wherever you are, tune-in to your scheduled live online lecture
and discussion with SMEs. Through an online learning platform,
be involved in real-time lectures, engage with peer students,
and ask questions.
3. Interactive Breakout
Sessions
In-between the live lectures, you will work
on interactive breakout sessions for a collaborative and
enhanced social learning experience with your fellow learners!
This is aided by virtual meeting rooms & workspaces.
4. Facilitated Online
Learning
Throughout your online learning journey, there will be CDP
Facilitators present to guide and assist you in your learning.
They are available to make sure that all students are engaged,
moderated, and supported for the best student experience.
5. Official Digital CDM
Certification
At the end of your online classes, you will
receive access to take the Certification Exam. Pass this to earn
and get your official digital CDM Certification. If you didn’t
apply for Certification, a Certificate of Participation will be
sent to you.
THE CDM CERTIFICATION ADVANTAGE
A CDM Certification is the Philippines’ only trusted digital professional certification recognized by the industry. It is an assurance of credibility, integrity, and the highest standard of digital education. Recognized by a network led by the Internet and Mobile Marketing Association of the Philippines (IMMAP) and the 500+ members of CDM’s Subject Matter Experts, industry partner associations, top corporations, and local & international advisory board members, it is a formal documentation that demonstrates proficiency and competency in digital.
Your CDM Certification and education will allow you to network with like-minded professionals.
Should you wish to earn a CDM Certificate, you are required to complete a CDM Digital Training program, take, and pass the Certification Exam. An additional fee applies when you select the CDM Certitifcation Program. However, if you prefer not to take the Certification Exam, you could opt for just a Certificate of Participation that will be given as proof of class attendance.
SUBJECT MATTER EXPERTS
Our programs are conducted by Subject Matter Experts (SMEs) who are industry experts and thought leaders. CDM boasts of 200+ SMEs network as partners who provide ongoing feedback on program design and syllabus, latest best practices, case studies and digital trends.
SCHEDULES (DATE & TIME)
2022 DATES
- SCHEDULE A: October 29, 2022, 9:30AM-6:30PM