DAY 1 | SOCIAL MEDIA PLANNING
- Social Media Landscape
- Trends & Statistics
- Social Media Strategy Creation
- Competitive Analysis on Social Media
- Social Media Audit
- Resources for Social Media
- Insighting on Social Media
- Insighting Frameworks
- Tools & Techniques for Insighting
- Goal-setting on Social
- Owned: Content Strategy for Social
- Social Media Brand Playbook
- Expanding the Campaign Big Idea on Social
- Social Media Content Across the Conversion Funnel
- Earned: Engagement Strategy for Social
- Social Media Culture & Values
- Influencer Marketing
- Community Management
- Engagement Tactics
- Crisis Management