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E-commerce Program

Course Code: CDM-0002

FREE ACCESS

  •   Access to course content
  •   No access to labs
  •   Certificate not included

PAID ACCESS

  •   Access to course content
  •   Access to all course labs
  •   Blockchain Enabled Certificate and Badges

ABOUT THIS COURSE

In this new Online E-Commerce Program, you will learn how to start, manage, and grow your online business, whether it is your own or on e-commerce platforms. With the rapid growth of online shopping and e-commerce across industries, you need to accelerate your plans and pivot to support online demand. Learn everything from the fundamentals of how to draw your online shoppers’ journey, e-commerce marketing strategies to drive traffic and sales, and understand the backend of e-commerce operations, technologies, and structures. In the last session, you will learn about the stages of scaling up an e-commerce business and know the necessary steps to take. At the end of the full program, you will gain the knowledge and skills to develop an end-to-end e-commerce strategy.

This program is an expert-led, blended online class to be delivered as four (4) half-day live, expert-led sessions with self-paced learning content.

OBJECTIVES OF THIS PROGRAM

By the end of this 4-half-day online program, you will learn how to set-up, manage, integrate and grow e-commerce for your business.

RECOMMENDED FOR

Any professional and entrepreneur wanting to deep-dive their digital learning in e-commerce and starting an online business.

  SYLLABUS

DAY 1 | E-COMMERCE FUNDAMENTALS

LIVE, FACILITATED TOPICS COVERED

  • Mindsetting: E-Commerce Introduction
    • E-Commerce Defined
    • Statistics
    • Trends
      • Shoppertainment
      • Influencer Affiliates
      • Augmented Reality
      • Direct-to-Consumer
  • Essential E-Commerce Frameworks
    • Customer Path-to-Purchase: E-Commerce Shopper Journey
    • Brand Path-to-fulfillment: E-Commerce Value Chain
    • E-Commerce Metrics
  • E-Commerce Experiences
    • Social Selling
    • Marketplace
    • Owned
    • Omnichannel
  • FAQs on Starting E-Commerce
    • Taxes and Legalities
    • Cost Implications
  • Supply Chain and Vendor Sourcing
    • Vendor Selection: Criteria and Process
    • Viable E-Commerce Inventory Models (Outright, Consignment, Dropship, Crossdock)

SELF-PACED LEARNING CONTENT

  • Business Model Canvas
  • Value Proposition Canvas
  • E-Commerce Ecosystem – Partners and Enablers

SELF-PACED LEARNING CONTENT

  • Business Model Canvas
  • Value Proposition Canvas
  • E-Commerce Ecosystem – Partners and Enablers

DAY 2 | E-COMMERCE MARKETING

LIVE, FACILITATED TOPICS COVERED

  • Drive-to-Site: Marketing Strategies
    • Content Marketing and SEO
    • Social Media
    • Digital Media and Paid Advertising
  • On-Site Conversions: Product
    • Merchandise/Product Selection
      • BCG Matrix
      • Seasonal
    • UX and UI for E-Commerce
      • Product Naming Convention
      • Captivating Product Images
      • Searchability and Tagging
      • Informative Product Page
      • Persuasion Principles
  • On-Site Conversions: Pricing
    • Basic Pricing Strategies
    • Anchoring Pricing
    • Product Bundling
  • On-Site Conversions: Placing
    • Categories Pages
    • Best-seller Pages
    • Other Conversion Touchpoints
  • On-Site Conversions: Promotions
    • Thematic & Seasonal Promotions
    • Non-pricing Related Promotions
    • Coupons/Vouchers

SELF-PACED LEARNING CONTENT

  • Facebook Dynamic and Collaborative Ads
  • Content Marketing for E-Commerce
  • Deconstructing an E-Commerce Case & Stretch Goal

DAY 3 | E-COMMERCE OPERATIONS

LIVE, FACILITATED TOPICS COVERED

  • Payment and Order Processing
    • Payment Methods
    • Optimizing Buyer’s Waiting Time
      • Setting Expectations
      • Tracking Order Status
  • Fulfillment and Logistics
    • Inventory Management
    • Delivery and Logistics
    • Handling Cancellations
  • After-Sales and Support
    • Returns, Warranties, and Failed Deliveries
    • Customer Support
    • Loyalty Strategies
  • E-Commerce Performance Considerations
    • E-Commerce Measurement
      • Marketing Metrics (Shopper Journey)
      • Business Metrics
        • Gross Merchandise Value (GMV)
        • Customer Acquisition Cost (CAC)
        • Customer Lifetime Value (CLV)
        • Churn
    • Channel Strategies
      • Sales Mix Modelling
      • Omnichannel Retail

SELF-PACED LEARNING CONTENT

  • E-Commerce Payment Methods: In-depth Guides
  • DMB Maturity Model (Assessment)

DAY 4 | E-COMMERCE GROWTH

LIVE, FACILITATED TOPICS COVERED

  • Strategies from Social Selling to Omnichannel E-Commerce
    • E-Commerce Value Chain for Different Maturity Levels
      • Social Selling
      • Marketplaces
      • Owned
      • Omnichannel
  • Shoot or Steady: Knowing When and How to Scale
    • When Should You Scale?
    • How Should You Scale?
      • Bimodal Innovation
    • What Should You Aim For?
      • Profitability-Lifetime Curve
    • Who Should You Target?
      • Diffusion of Innovations
  • E-Commerce Technologies
    • Marketing Technologies
    • Ordering Technologies
    • Fulfillment Technologies
  • Reflections and Case Studies
    • E-Commerce in B2C Services
    • E-Commerce in B2B Products
    • E-Commerce in B2B Services

SELF-PACED LEARNING CONTENT

  • Life Stages of a Business
  • E-Commerce Business Matrix
  • Revenue Movdel Matrix

  PROGRAM DESIGN & FORMAT

Get involved fully online with blended learning
Unlike your regular recorded webinar and online class, the Online E-Commerce Program is an expert-led, blended online class using a learning platform that connects our Students with our Subject Matter Experts (SMEs). Wherever you are, get involved and connected with your SMEs and other learners, go through the lectures, ask questions, and interact on class activities. CDM Facilitators will also be there to make sure everyone is engaged, moderate the class, and support you on Q&A and other challenges.

Share new learnings with the team in real-time
We have designed the live sessions into bite-sized lectures with in-between individual and group breakout sessions. In your breakout sessions, you will be tasked to interact, share and solve real digital marketing problems so you can sharpen your digital marketing and strategic skills. Learn with your teams through virtual meeting rooms, work-through activities, and earn points! A good mix of learning tools and apps will be used including GoToWebinar, Zoom, Kahoot, Mentimeter, Google Hangouts, and Google Slides, to name a few.

Never stop learning & check your progress
Get more content in between and after sessions through our Student Learning Portal. Self-paced learning content materials in the form of real-world cases, additional reading materials, and reflective worksheets that are prepared for you to self-assess your understanding of the topics discussed. These will help you learn in your own time and will forever be accessible.

1. Expert-led, Live Online Class
Wherever you are, tune-in to your scheduled live online lecture and discussion with SMEs. Through an online learning platform, be involved in real-time lectures, engage with peer students, and ask questions.

2. Interactive Breakout Sessions
In-between the live lectures, you will work on interactive breakout sessions for a collaborative and enhanced social learning experience with your fellow learners! This is aided by virtual meeting rooms & workspaces.

3. Self-Paced Learning Content
After your live sessions, check and assess your understanding with the supplementary learning content materials (e.g. real-world cases, additional reading materials, and reflective worksheets) curated for you. Be also able to track your progress with your Student Learning Portal account.

4. Facilitated Online Learning
Throughout your live online classes, your CDM Facilitators will be present to guide and assist you in your learning. They are available to make sure that all students are engaged, moderated, and supported for the best student experience.

5. Official Digital CDM Certification
At the end of your online classes, you will receive access to take the Certification Exam. Pass this to earn and get your official digital CDM Certification. If you didn’t apply for Certification, a Certificate of Participation will be sent to you.

  THE CDM CERTIFICATION ADVANTAGE

A CDM Certification is the Philippines’ only trusted digital professional certification recognized by the industry. It is an assurance of credibility, integrity, and the highest standard of digital education. Recognized by a network led by the Internet and Mobile Marketing Association of the Philippines (IMMAP) and the 500+ members of CDM’s Subject Matter Experts, industry partner associations, top corporations, and local & international advisory board members, it is a formal documentation that demonstrates proficiency and competency in digital.

Your CDM Certification and education will allow you to network with like-minded professionals.

Should you wish to earn a CDM Certificate, you are required to complete a CDM Digital Training program, take, and pass the Certification Exam. An additional fee applies when you select the CDM Certitifcation Program. However, if you prefer not to take the Certification Exam, you could opt for just a Certificate of Participation that will be given as proof of class attendance.

  SUBJECT MATTER EXPERTS

Our programs are conducted by Subject Matter Experts (SMEs) who are industry experts and thought leaders. CDM boasts of 200+ SMEs network as partners who provide ongoing feedback on program design and syllabus, latest best practices, case studies and digital trends.

  SCHEDULES (DATE & TIME)

2022 DATES

  • SCHEDULE A: November 5, 12, 19, 26, 2022, 1:00-5:00PM

Course Details

  1. Classes Start

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